This event is now sold out.  If you missed out on grabbing a ticket, we hope to see you at our next event in January, 2011! Subscribe to our newsletter for details: www.smbchicago.org.

Social Media Breakfast Chicago is an event where moderators lead small-group discussions over breakfast on a series of social media topics.

While the moderator will lead the discussion, the goal of breaking into small groups is to encourage everyone to participate by debating, asking questions, and contributing to the conversation. The event is open to anyone hoping to gain a better understanding of social media.

Sponsored By:

Loyola University Chicago

All Proceeds Benefit:

Infant Welfare Society of Chicago

Choose From One of the Following Workshops:

Table 1: This is Not Social

Moderated by Matt Albiniak, Senior Account Executive, Nerdery Interactive Labs

What We'll Discuss: Everyone's all excited about the explosion of Twitter, Facebook and Foursquare, but bad news -- they've got a limited life span. Their success isn't due to brands, but due to the people that created their social network on these platforms before brands were there. Brands are there as a result of these platforms needing to survive (read: needing to pay the bills). Good news -- these platforms opened the door for social, but this is not it. What's next (spoiler: it doesn't exist, yet), where do brands fit, and what should we brace for?

About the Moderator: Matt Albiniak is a Senior Account Executive with The Nerdery, an interactive engineering firm with offices in Minneapolis and Chicago. He has previous experience in digital business development, currently works closely with some of the largest marketing agencies and their brand portfolio on interactive projects, and likes writing biographies in the third person.

Table 2: Finding the Right Social Media Mix

Moderated by Emily Ledergerber, Manager of Marketing & Events, The Anti-Cruelty Society

What We'll Discuss: With a multitude of social media channels, how do you pick the right ones for your organization and find the time to keep them up to date? The right mix of social media can make a world of a difference when trying to engage your followers to get your message through.  This session will discuss how to identify the best channels for your organization and juggle the time and recourses necessary to keep each channel current and on target with your message.

About the Moderator: Emily Ledergerber implements and manages all aspects of The Anti-Cruelty Society’s marketing and communications department including advertising, public relations, and event initiatives. She implemented the Society’s first social media plan and has built a distinct online fan base to help promote and support the organization’s mission.

Prior to the non-profit sector, Emily managed numerous life-science and pharmaceutical clients working at RTC Relationship Marketing and the Chempetitive Group.

Table 3: Breaking Through Internal Barriers to Social Media Success

Moderated by Sonny Gill, Social Media Manager, DeVry University

What We'll Discuss: Human barriers exist in companies big and small where teams look to infuse social into the organization by promoting team integration, helping extend campaign/company goals and building processes to help accomplish this internally. These challenges relate to push-back by those employees who either require education, look at social as a standalone, or want to go rogue without focusing on business and social goals or governance that may be set in place already. How do you set a precedence on how social lives within the business and how do you communicate the processes that are being built around strategy, content and measurement that help accomplish this?

About the Moderator: Sonny Gill is the social media manager for DeVry University, where he utilizes his knowledge in social business and technologies to help shape strategy for external communities and within the organization internally. With one year under his buckle as a Chicagoan, Sonny enjoys meeting new professionals in and outside of the social realm and is a true proponent of building strong relationships within his network and online communities. Sonny blogs at www.sonnygill.com.  

Table 4: If You Blog It, Will They Come? Building a Community through Blogging

Moderated by Jenn Sutherland, Online Communications and Creative Services Manager, The American Cancer Society, Illinois Division

What We'll Discuss: With millions of blogs online - how do you find an audience for your brand’s blog and engage readers in the online conversation? In this session, we’ll discuss how to build a community through participating in social channels beyond your blog, develop a content playbook that meets audience needs, and use your blog as a valued part of your Brand strategy to talk directly with customers.

About the Moderator: Jenn is passionate about fighting cancer and cooking good food. By day, Jenn develops and executes design, social and online communications for the American Cancer Society. After hours, Jenn dances in the kitchen creating healthy, gluten-free food and blogs about it on The Whole Kitchen. Realizing that a blog is little more than a diary without readers and discussion, Jenn has spent 2 years cultivating a community of cooks who inspire her to keep writing.

Table 5: SEO, Meet SMM

Co-Moderated by Stacy Neier, Clinical Professor, School of Business Administration, Department of Marketing, Loyola University and Patrick Gut, Account Manager, Marcel Media

What We'll Discuss: In this session we'll seek to understand how search engine optimization (SEO) impacts social media marketing (SMM).  Is there a "frenemy" relationship or can each act in isolation of each other? What are the basics you need to understand so the two can work together, instead of clash?

About the Moderators: Stacy Neier is a clinical professor in the School of Business Administration, Department of Marketing at Loyola University.  She specializes in the market research curriculum with particular interests in collecting primary data through online methods.  Prior to joining Loyola, Stacy worked with Euromonitor International, a leading global business intelligence firm providing online syndicated and bespoke research.

Patrick Gut is an account manager at Marcel Media where he oversees tier one accounts focused on achieving goals of exposure, traffic, conversions and online ROI.  Patrick joined Marcel Media in 2009 and has recently completed his MBA at Loyola University.  

Agenda:

• 7:30 AM - 8:00 AM | Registration, pre-event networking and breakfast courtesy of Loyola University
  
• 8:00 AM - 9:00 AM | Small group workshops

• You must have a ticket to attend this event. 
• Twitter hashtag: #SMBchicago

About Social Media Breakfast Chicago:

Social Media Breakfast Chicago is a recurring event where moderators lead small-group discussions over breakfast on a series of social media topics.  It is hosted by Craig Bagdon and Mike Pilarz.  For more information, visit http://smbchicago.org.

About Loyola University Chicago:

Loyola University Chicago, a private university founded in 1870 as St. Ignatius College, is the nation’s largest Jesuit, Catholic University and the only one located in Chicago.  Loyola University Chicago is comprised of four campuses: Lake Shore (LSC), Water Tower (WTC), Medical Center, and the John Felice Rome Center in Italy; and is home to ten schools and colleges: arts and sciences, business administration, communication, education, graduate studies, law, medicine, nursing, continuing and professional studies, and social work. Loyola also serves as the U.S. host university to the Beijing Center for Chinese Studies in Beijing, China.

About the Infant Welfare Society of Chicago:

The Infant Welfare Society of Chicago provides quality, community-based healthcare to under and uninsured, underserved children and women who would otherwise lack access to basic medical services.  For more information, visit http://www.infantwelfaresociety.org.

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